Super Bowl Ad Recap 2012

by on February 7, 2012 in Super Bowl Ads

General thoughts among those who follow the Super Bowl ads most closely have been that this was not a landmark year for commercials. The New York Times has a great recap that looks at a number of different polls on how good the ads were this season.

Controversy is nothing new to Super Bowl spots, but usually its because of some type of over-the-top stunt involving women. This time it is political. Judge for yourself whether there is a political message behind the Chrysler “Halftime in America” ad.

Missed a commercial everyone else is talking about at work? You can find them a little easier thanks to AdAge.

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More Super Bowl Ad Preview 2012

by on February 2, 2012 in Super Bowl Ads

A few random stats and facts about this year’s Super Bowl commercials:

  • Newcomers to the Super Bowl ad picture this year: Century 21, Dannon and Relativity Media (a movie studio).
  • Last year’s VW commercial with the Star Wars theme was the most-watched Super Bowl, and for that matter, ad viewed on YouTube in 2011.
  • Ad previews are becoming more popular with a number of brands showing off versions of their Super Bowl spots on their websites or Facebook pages.
  • Kia is going a step farther in previewing its commercial. The car maker is showcasing its ad on the silver screen in 18,000 theaters across the country this week.
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Super Bowl Ads 2012

by on January 31, 2012 in Super Bowl Ads

Just a few days away from the big day in television advertising, so here is a roundup of the latest about the ads for this year’s big game.

  • Nielsen reports that prices for Super Bowl ads are up 13% to 29% from a year ago and first quarter spots went for a premium of about $100,000 since more people remember/watch the ads early in the contest.
  • Bueller? Bueller? Bueller? Seems Farris is back (if not in name) in Honda’s new commercial.
  • The chimps are back for CareerBuilder
    from CareerBuilder For Employers on Vimeo.
  • This year’s game could really go to the dogs.

Watch for more before the big game!

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More Than Half Say There’s No Life Without Internet

by on November 4, 2011 in Internet Advertising, Social Media

More than half of the college students and young professionals surveyed for the 2011 Cisco Connected World Technology Report say the Internet is an “integral part of their lives” and they could not live without it. How much do they believe what they stated? Well, 64% of those surveyed said they would rather have access to the Internet than a car, if they could only choose one. 40% of college students said the Internet is more important to them than dating. 49% said Internet access is pretty close in importance to air, water, food and shelter—the essentials for human survival.

The study only surveyed college students and under 30 workers, so there is a lack of perspective of what life was like without Internet access or mobile phones.

The survey also shows how important digital connectedness is to those under 30. More than two of five college students (40%) and young employees (45%) said they would accept a lower-paying job that had more flexibility with regard to device choice, social media access, and mobility than a higher-paying job with less flexibility. Take less money to read Facebook posts and Tweets all day?

Is your business ready reaching out to this group of consumers in a way they care about?

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Will We Ask “Where’s the Beef?” Again?

by on September 26, 2011 in Ads

A great article in the New York Times about the new Wendy’s campaign. Wendy’s brings back the “Where’s the Beef?” commercial in a limited way. That campaign from 1984 is now considered one of the best slogans in U.S. advertising history. If you were older than 5 when the original commercials aired, you’ve probably never forgotten the “Where’s the Beef?” question. And maybe you even remember it hiding under the pickle.

Here’s a really poor quality upload of one of the original commercials you can find on YouTube.

 

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