We’ve just launched our brand new blog and portfolio site. The new blog is the reason we haven’t posted anything fresh in while. But don’t worry, we’ll be getting to that more in the near future. The good news is that subscribers will still be subscribed without having to make any changes to their settings. While your here, take a look around our new portfolio. Enjoy the light box viewing and get a better feel for our work than ever before.
SmartBrief, a company that publishes industry e-newsletters recently polled Entrepreneurs subscribed to one of its offerings and found that Social Media is the one thing they would most like to outsource. Maybe it is because business owners don’t know how to handle the programming aspect of sites, maybe its the time involved or maybe its just a lack of understanding of how to approach sharing their message. Those are all legitimate concerns. If you’d like to outsource your social media design, strategy, integration and even content creation, we’re here to help. From blog creation and writing to Facebook page management, we can help your business expand its social media reach.
And if you need help with Public Relations – the 2nd most commonly listed item for outsourcing – we can handle that too.
(Rock Hill, SC) – The Mayoros Agency, a full-service advertising, design and marketing firm, has won a prestigious 2010 American Graphic Design Award. The design for the “2009 PSC Dispatcher’s Desk Reference” – a directory publication for PSC’s tanker truck and container cleaning services – won in the “Publication in Print and Online” category. The Mayoros Agency designed a convenient flip book allowing drivers to easily identify the nearest of PSC’s 22 operations centers, determine what services are available at each location, and get directions, hours and contact information for that location.
“We have received enthusiastic feedback from our clients on the format and convenience of the design, which is the true measure of the success of the project,” said PSC’s Greg Winters.
The Mayoros Agency’s design competed with more than 8,000 entries from advertising and design agencies and Fortune 500 companies’ in-house creative groups from across the United States. The winning design was selected as one of the top 15 percent of entries across multiple categories.
“We are honored to receive a national award of this caliber,” said Heather Mayoros, Creative Director and President of The Mayoros Agency. “When we work on a project, our focus is always on producing the most effective work for our client. When the project is successful for the client, we know it will be successful elsewhere. It’s nice to recognized for that on such a competitive and elite scale. We are both humbled and honored.”
“We at PSC are honored to have played a small part in this national award, but it truly was the creativity of The Mayoros Agency and their ability to successfully challenge the status quo that set the bar for their contemporaries to follow,” said Winters.
We are proud and excited to announce the launch of our new online publication, York County Business News. Over the past few years, it has become clear that since Rock Hill is the 4th largest city in South Carolina and York County is the 7th largest county in the state, there is a need for more coverage of the ever changing business community here.
York County Business News will serve businesses throughout the area by providing them with both an outlet for their news – start ups, expansions, hirings, new products – and a place to learn about potential opportunities to partner with other local businesses. Please check out what we have done. http://www.yorkcountybusinessnews.com/ and pass the address along to your friends, relatives, work associates and those who may be interested in reading more about local businesses.
We need your help to create the best possible source of business news for the area. Please send your company’s news, press releases, events, hirings, expansions, etc to news@ycbusinessnews.com
We believe this will be a valuable service, not only to our clients, but for all businesses and residents in York County and the surrounding area. For a limited time, we are offering a discounted advertising rate to introduce new advertisers to the site. Don’t miss out on this great opportunity to drive more business to your web page! Please visit our advertising page to learn more or reply to this email.
And check back to http://www.yorkcountybusinessnews.com/ regularly for all your updated local business news.
Your town, your business – the news you need.
OK, so we admit it, we’re obsessed with circles. We use a circle with The Mayoros Agency “M” in it as a secondary logo. There are circles all over our office, a nice big red sphere on our website, and circles in the background of our Twitter account. People sometimes snicker about our fascination with circles. That’s OK. Really…we don’t mind at all.
For one thing, anyone who is aware of our compulsive use of circles surely can’t look at a circle anymore without thinking about us. That provides us with plenty of possibilities for them to think about advertising and how we can help them with it.
But the real reason we’re seemingly preoccupied with anything round is really more about our theory behind advertising. Marketing a business or brand requires a complete approach. It takes discipline to follow all the necessary steps to make the difference between “just advertising” and a highly successful campaign that builds your brand. We consider our approach to be cyclical. We evolve through several stages to complete a full cycle – a whole marketing plan.
We believe the best way to successfully attract new customers to your business is to continually work on improving your advertising. Each time an advertisement is placed online or in print, there is an opportunity to learn from it. We believe in monitoring results of every ad, then adjusting copy, creative concepts, design, and placement to continually optimize results. Even the best campaigns get stale after a while and our continuous feedback circle allows us to recognize when its time for a change. As the circle repeats and repeats, we are able to make your branding stronger and improve your advertising results.
