Internet Retailer reports that 83% of the companies it surveyed earned more than 5% of their revenue as a direct result of search engine marketing.  While 27% of respondents said they received more than 50% of their sales from search engine marketing, most companies reported between 6 and 40% of their sales were from pay-per-click ads primarily on Google, Bing and Yahoo.

While the study dealt only with retail businesses, where online transactions allow for easy measurement of results, Internet marketing plans for service businesses should also include search engine advertising because it will also help new customers find your business.  Done correctly, search engine marketing builds upon website traffic driven by search engine optimization to bring even more customers your direction. 

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