Articles


What is an SEO Audit?

Posted by on 10:06 am in Internet Marketing, SEO | Comments Off on What is an SEO Audit?

What Information Do You Get From an SEO Audit? An SEO Audit is a way to look at your website and check the technical aspects, content and off-site health of your company’s website. This is more in-depth and consultant based than a free SEO scan that some companies offer as bait to talk you into a long-term contract. All comprehensive SEO Audits should include information about these three areas. Technical Review The technical SEO part of the audit reviews a lot of technical parts of the website. Are you using the right tags and markup...

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Why Your WordPress Site Needs Regular Management

Posted by on 10:13 am in Web Design | Comments Off on Why Your WordPress Site Needs Regular Management

WordPress is a great platform for building a website on, but it is far from a set it and forget it option. Many businesses, even some that actively add content to their site regularly, neglect basic site management. It is simply another task that nobody remembers. But regular maintenance and management of your WordPress site is important for keeping it running smoothly and protecting it from hacking attacks. WordPress is software. Software needs updates. Software updates are a constant in your life. You probably update your Mac or Windows...

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Why Use Pay Per Click?

Posted by on 11:54 am in Pay Per Click | Comments Off on Why Use Pay Per Click?

The top three reasons to use Pay Per Click advertising for your business. Drives Traffic and leads to Your Website Generates Phone Calls for Your Business Better Value Than Traditional Advertising Pay Per Click Drives Traffic to Your Website Pay Per Click Advertising is a great way to drive traffic to your website. Large companies understand this. Some of America’s largest retailers have reportedly spend $50 million per year on Google AdWords alone. Most companies don’t have those kinds of resources, but that doesn’t mean...

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Where Does Website Traffic Come From?

Posted by on 5:11 pm in Marketing and Advertising for Small Business | Comments Off on Where Does Website Traffic Come From?

Have you ever wondered where your website traffic comes from? Hopefully you have an analytics package installed so that you can track everything that happens. For small businesses, a good choice is to use Google Analytics. It is free and provides a more robust solution than you will usually get from a hosting provider. But what do all those numbers mean and is your website performing well? Here is where most small business website traffic comes from and why. Types of Website Traffic The main types of website traffic are: Organic Search Paid...

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What is Pay Per Click

Posted by on 12:45 pm in Pay Per Click | Comments Off on What is Pay Per Click

Pay Per Click describes a type of advertising where you only pay when somebody clicks on your ad. Google may be the most well known company in pay per click advertising, but there are many others. Who Invented Pay Per Click? Bill Gross is generally credited with inventing Pay Per Click (PPC) advertising for his early search engine named Go To. When Gross started Go To in 1998, search engines that relied upon something other than human listings were just starting to take off. Gross started charging companies to advertise on his search listings...

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What is Pay Per Click Management?

Posted by on 8:59 am in Pay Per Click | Comments Off on What is Pay Per Click Management?

What is Pay Per Click Management? Let’s start out by taking a small step backward. You have to understand Pay Per Click before you can understand what Pay Per Click Management is. What is Pay Per Click? Let’s start with the basics. Pay Per Click (PPC) describes advertising on the Internet where you only pay when someone clicks on your ad. The largest player in this industry for years has been Google AdWords. Google AdWords offers two main types of pay per click advertising. The first is advertising on search results. These are the...

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How Much Does a Website Cost?

Posted by on 12:44 pm in Marketing and Advertising for Small Business, Web Design | Comments Off on How Much Does a Website Cost?

How Much Does a Website Cost? It seems like a reasonable question and at some point it has to be answered. You wouldn’t hire someone to build your website without having a pretty good idea of how much it will cost. But getting to that answer is not as simple as selecting a “website package.” For a quality website, information is needed to answer the “how much does a website cost?” question. The main reason cost is difficult without information is because websites can range from the ultra simple (like a text only...

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Google is NOT Calling Your Business

Posted by on 1:10 pm in Marketing and Advertising for Small Business | Comments Off on Google is NOT Calling Your Business

At a recent networking meeting, everyone in the room was challenged to “borrow” a big, well-known slogan and apply it to their own business. The one that came to mind for Internet marketing was Smith Barney’s famous line, “They make money the old fashioned way, they earn it.” While the slogan hasn’t been heard since the Smith Barney name was retired by Morgan Stanley in 2012, it fits in the sometimes wild-wild West of Internet marketing. There’s a lot of so-called SEO and Internet marketing companies out there trying to make a quick buck off...

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Five Best Website Features for Small Business

Posted by on 3:03 pm in Internet Marketing, Marketing and Advertising for Small Business, Web Design | Comments Off on Five Best Website Features for Small Business

Five Best Website Features for Small Business Share   Before we get started with the list of best website features for small business, we have to define features. What are Website Features? There are a lot of articles with similar titles that suggest things like “simple to use navigation” or a “call to action” as features. If these are really features, then they should be considered standard features that every website should have. Here are some things we’d consider standard for a website even though there is a lot of website design and...

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Why Use an Advertising Agency?

Posted by on 9:57 am in Marketing and Advertising for Small Business | Comments Off on Why Use an Advertising Agency?

Why Use an Advertising Agency? Creating an effective advertising campaign takes a great deal of time and effort. Most businesses do not have the creative talent and expertise to handle advertising campaigns in-house. Additionally, advertising agencies provide an outside prospective on the product being promoted, bringing with them objectivity that can’t be found in an in-house marketing department. Many publications offer “free” design services, but they generally lack the strategic planning that a comprehensive advertising...

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