Articles
Website Guide for Small Businesses
Websites continue to be the hub of most digital marketing, so they are generally the most important piece of the puzzle for a company looking to grow. You are probably sending social traffic, referral traffic and advertising traffic someplace on the website. Key...
Free Digital Advertising Every Small Business Owner Should Use
Most small business owners find it difficult to carve out a budget for advertising, and instead believe that a sign on the door and word-of-mouth will be enough to create a successful business. Many small business owners know a lot about the business they own,...
Pay-Per-Click Guide for Small Businesses
This is our guide to pay-per-click advertising for local businesses. We hope it gives you a foundation for why using this form of digital advertising can be useful for your company. You'll find a number of sections, so you can break up reading the guide and come back...
How to Find Flash on Your Website
If you haven't already, it is time to rework your website if you are still using Adobe Flash. It is scheduled to reach end-of-life for Adobe support at the end of 2020. In reality, Adobe Flash as a website technology has been dead for a long time. When we first wrote...
How Much Does a Website Cost?
It seems like a reasonable question and at some point it has to be answered. You wouldn't hire someone to build your website without having a pretty good idea of how much it will cost. But getting to that answer is not as simple as selecting a "website package." For a...
Why Your WordPress Site Needs Regular Management
WordPress is a great platform for building a website on, but it is far from a set it and forget it option. Many businesses, even some that actively add content to their site regularly, neglect basic site management. It is simply another task that nobody remembers. But...
Where Does Website Traffic Come From?
https://youtu.be/1G9aq28_Z9M Have you ever wondered where your website traffic comes from? Hopefully you have an analytics package installed so that you can track everything that happens. For small businesses, a good choice is to use Google Analytics. It is free and...
Four Best Website Features for Small Business
Before we get started with the list of best website features for small business, we have to define features. What are Website Features? There are a lot of articles with similar titles that suggest things like “simple to use navigation” or a “call to action” as...
Our Experience with Video Verification for Google My Business
We are regularly involved with helping clients manage their Google My Business listings. Normally, this is updating information, adding pictures or sharing content in the form of posts. Occasionally, it involves helping clients to claim and verify their listing for...