Articles

Five Best Website Features for Small Business

Before we get started with the list of best website features for small business, we have to define features. What are Website Features? There are a lot of articles with similar titles that suggest things like “simple to use navigation” or a “call to action” as...

Why Use an Advertising Agency?

Creating an effective advertising campaign takes a great deal of time and effort. Most businesses do not have the creative talent and expertise to handle advertising campaigns in-house. Additionally, advertising agencies provide an outside prospective on the product...

Planning Applies to Advertising Spending Too.

Business planning, whether in the form of a business plan, growth plan, or marketing plan, is often celebrated as vital to a company's success. Yet, seldom do any of these plans provide the tangible benefits that can be found by using an advertising media plan. A well...

Logo Wow!

Do you love your company logo? You better, you're going to look at it every day for years to come – and so is everyone else! In the excitement, planning, chaos and craze that goes on in starting a business, it is important not to overlook your company's image. You...

Free Ad Design?

If you get what you pay for, the cost may be to your business. As an incentive to get more businesses to advertise, the majority of local and regional newspapers and magazines offer "free" advertising design to their customers. The idea of free advertising design can...

Advertising During Recessions

Numerous studies suggest that recessions provide opportunities for proactive companies to grow their sales and gain market share on more complacent competitors.  Just because the economy is poor doesn’t mean you should shut down your advertising campaigns. ...

How to Find Flash on Your Website

There's a lot of reasons to get away from Adobe Flash on your website these days. If your company has a website that is several years old, at least part of it may have been produced using Flash. But being a non-programmer, you might not even notice that your using...

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