Email gets all the glory in terms of ROI and it should. But many small businesses still lack search advertising plans. We’re talking about ads that show up along with the results of a search in any of the major search engines. According to the Direct Marketing Association’s most recent study, email marketing returned $43.62 for every dollar spent on it. The second highest ROI came from Internet Serach advertising, which returned $21.85 for every dollar spent on it in 2009.
Some small businesses don’t run search campaigns because they are too busy, too confused by all the options for keywords and bids, or just don’t realize that search marketing is as fundamental as phone book advertising once was. Don’t miss out on potential revenue because online searchers don’t find your business.