If you still have a website using Adobe Flash, your not alone. According to W3Techs, over 21% of websites still use some flash. The common uses are for interactive sections of a website, slide shows and interactive banner ads. There are a whole host of reasons why having an all Flash website has been a terrible idea for a long time.

  1. Slow loading speed
  2. Poor indexing on search engines
  3. Inability to create bookmarks for interior pages
  4. Accidentally leaving the website by hitting the back button
  5. There are alternatives which work better and don’t require as specialized of a programmer saving you money

Best Reason: A Large Number of Potential Customers Won’t Be Able to View Your Content

The best reason now to dump Flash is the growth of Apple products in the marketplace. A recent eMarketer study predicts that by the end of 2012, 53 million Americans (that’s 1 in 6) will own iPads, none of which display Flash. In addition, eMarketer expects iPad ownership to double by 2015, when nearly one-in-three American’s will own an iPad. Not to mention the 30 million iPhones and a lessor number of iPod Touch’s that won’t display Flash.

It’s time to move out of the early 2000’s and invest in updating your website with HTML5 or javascript techniques that provide a great experience for your customers.

Need help finding out if there is Flash on your website – check out our related article “How to Find Flash On Your Website”

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