If you still have a website using Adobe Flash, your not alone. According to W3Techs, over 21% of websites still use some flash. The common uses are for interactive sections of a website, slide shows and interactive banner ads. There are a whole host of reasons why having an all Flash website has been a terrible idea for a long time.
- Slow loading speed
- Poor indexing on search engines
- Inability to create bookmarks for interior pages
- Accidentally leaving the website by hitting the back button
- There are alternatives which work better and don’t require as specialized of a programmer saving you money
Best Reason: A Large Number of Potential Customers Won’t Be Able to View Your Content
The best reason now to dump Flash is the growth of Apple products in the marketplace. A recent eMarketer study predicts that by the end of 2012, 53 million Americans (that’s 1 in 6) will own iPads, none of which display Flash. In addition, eMarketer expects iPad ownership to double by 2015, when nearly one-in-three American’s will own an iPad. Not to mention the 30 million iPhones and a lessor number of iPod Touch’s that won’t display Flash.
Need help finding out if there is Flash on your website – check out our related article “How to Find Flash On Your Website”