Articles
Google is NOT Calling Your Business
At a recent networking meeting, everyone in the room was challenged to “borrow” a big, well-known slogan and apply it to their own business. The one that came to mind for Internet marketing was Smith Barney’s famous line, “They make money the old fashioned way, they...
What is an SEO Audit?
What Information Do You Get From an SEO Audit? An SEO Audit is a way to look at your website and check the technical aspects, content and off-site health of your company's website. This is more in-depth and consultant based than a free SEO scan that some companies...
Why Use an Advertising Agency?
Creating an effective advertising campaign takes a great deal of time and effort. Most businesses do not have the creative talent and expertise to handle advertising campaigns in-house. Additionally, advertising agencies provide an outside prospective on the product...
Planning Applies to Advertising Spending Too.
Business planning, whether in the form of a business plan, growth plan, or marketing plan, is often celebrated as vital to a company's success. Yet, seldom do any of these plans provide the tangible benefits that can be found by using an advertising media plan. A well...
Advertising During Recessions
Numerous studies suggest that recessions provide opportunities for proactive companies to grow their sales and gain market share on more complacent competitors. Just because the economy is poor doesn’t mean you should shut down your advertising campaigns. ...
Email Newsletter Frequency Best Practices
We get a lot of email newsletters, sometimes from clients, sometimes from other business owners we know. Here are a few quick tips to help make sure your email newsletter helps grow your business rather than annoys them. Don't sign them up without asking. This...
Why Use Email Marketing?
Many small businesses still wonder why they should use email marketing. The answer is simple. It works. In fact, it may work better than just about any other type of marketing effort, as long as you are trying to keep past customers buying and convert leads interested...